The ground-breaking technology generated a strong reaction when it was first previewed last fall on NBC’s prime-time series, School Pride. It was clear that “Letters alive” creatures are not ordinary teaching animations or videos. Through the apparent magic of this futuristic AR technology, these animals are quite intelligent and clever. They not only move and make sounds, but the animals can answer questions formed by students, make comments and respond to student actions.
“The true 2-way interaction between the animals and students is mesmerizing to children,” said Cynthia Kaye, founder and CEO of Logical Choice Technologies. “Add in the sounds and life-like motions of the animals and it’s just a whole lot of fun for the kids. Our phonics-based curriculum is effective because it reaches children on so many sensory and emotional levels.'"
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