New ReadSmart® Technology Changes the Rules of Typesetting Forever

Revolutionary new service energizes copy and boosts response rates; improves comprehension, persuasiveness and message retention in advertising, direct mail and digital books, now offered at ReadSmart.com

After more than 30 years of dedicated research, ReadSmart has launched a new service that energizes copy -- without changing a single word.

The type revolution was the invention of uniform, moveable type. The ReadSmart revolution is the invention of intelligently non-uniform type. With the digitalization of type, the internet, and wireless networks, moveable type is even more mobile than ever; however, the uniformity that was crucial during the past six centuries is no longer necessary in the digital age.

ReadSmart bends the rules of ordinary typographicpractice. It analyzes the content in a document, and makes tiny custom calibrations to every character, adjusting the spacing between words, the size of words, and line endings based on its unique linguistic, psychological, and informational properties. While extremely subtle, these minute adjustments facilitate eye-movements and comprehension.

Read more here New ReadSmart® Technology Changes the Rules of Typesetting Forever: